In an ad campaign for MASP (Museu de Arte de São Paulo) art school, the organs of Pablo Picasso, Salvador Dali and Vincent van Gogh are shown, rendered in a way to reflect their individual art styles, the idea behind it being that artistic talent truly does come from within.


Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln
Art Director: Leonardo Rotundo
Copywriter: Fred Sekkel
Illustrators: Marcos Falcão, 6B Estúdio
Photographer: Ricardo Barcellos